Recently, eleven departments, including the Zhejiang Provincial Department of Commerce, jointly announced the third batch of high-quality pedestrian streets in Zhejiang Province. Impression Nantang Pedestrian Street was on the list.

The relevant person of the Mingcheng Assets Operation Co., Ltd., said that since the strip opened on New Year’s Day in 2014, the company has been evolving it into a mix of catering, retail, tourism, shopping, cultural and creative industries, and has introduced cultural sectors and businesses, such as antique markets, art galleries, and Wenzhou Folk Arts & Crafts-featured Exhibition. These measures can effectively extend consumption time and space and meet residents’ and tourists’ consumption upgrade and diversified needs.

Especially in recent years, the company has actively added new cultural and tourism features to the strip. The evaluation of a high-quality pedestrian street provides an opportunity to prompt Nantang Street to become Wenzhou’s new tourist landmark. Centering on the goal of “cultural integration and model innovation,” the company has successively rolled out the tourism programs, such as Bailuzhou Park Light Show, Wen-Rui Tang River Night Painting, Nantang night markets and Wen-Rui Tang River Daytime Tour, featured by Wenzhou’s local night banquets, tours, shopping, and performances. Meanwhile, various public welfare activities, citizen’s experience activities, and holiday activities, such as Dragon Boat Cultural Festival and China Chic Night Market are held, making the strip internet-famous for residents. Moreover, the company focuses on the latest fields and needs of current cultural and tourism development and explores smart tourism development, with the support of big data and cloud computing.

Next, guided by the planning, the Impression Nantang Scenic Area will further expand the cultural exhibition block, work on the cultural and art industry, cultivate Nantang characteristic activities, and build an intelligent block ecology to meet the growing needs of citizens and tourists for a better public life.The high-quality pedestrian street will be historically rooted and digitally led, featuring local culture, booming business, excellent management and famous brands.